Image SEO, It is the part that most bloggers or website owners ignore. There could be many reasons for this, but according to studies, images can drive huge traffic. Sometimes the quality is also far better than search. So I highly recommend you to focus some of your time on optimizing images on your site. In this discussion, I am going to explain all the tactics and tools that help you to optimize the images.
I have seen that some of the bloggers are taking advantage of this image optimization and driving huge traffic to their website and making money from AdSense. This mostly happens when there are festival seasons. They just create some images related to those fests and correctly optimize them and post it to their website.
So here you can see the power of image optimization and rank in image search.
Today I am going to show you various tactics for optimizing images on your website.
How Google ranks images?
When you compare both indexing natural text post and images, it is much more difficult for search engines to index images. Because Google is not capable of understanding what’s in the images. But Google has some clues to find the content on the image. Google is known to be experimenting with artificial intelligence algorithms to improve detection of content on images.
Search engines are now experimenting with OCR (Optical character recognition) to read text on documents. But most of the times images don’t have text to read, In that case, Google uses facial recognition method to know who’s in the image.
In this similar way, Google has its own ways to find and understand the images.
Image optimization tips:
Let’s start looking at ways to optimize your images.
I hope the information provided above may help you to optimize the images on your site. If you have any problems or questions regarding image SEO please don’t hesitate to ask in the comments.